Kaçkar by UTMB — Expo Participation
Let’s Meet @ KAÇKAR by UTMB EXPO

Join Türkiye’s most breathtaking
trail running experience.

Our audience is your market — a passionate, loyal, and growing community of outdoor athletes, adventure seekers, and nature-minded consumers.

Where outdoor brands & trail lovers converge
Open-air expo energy. Real conversations. Product trials in the wild.
Trade meets trail
Not confined to halls — the expo breathes alongside nature lovers and athletes.
Part of UTMB® World Series
A global circuit powered by world-class standards and community.
Meet the tribe
Premium outdoor audience, on-site engagement
EXPO • open air
Launch, unveil, and be seen
Gear showcase + media + influencers
Product trials

Meet our community

A passionate, loyal, and growing community of outdoor athletes, adventure seekers, and nature-minded consumers.

Book your spot
Direct access
Talk to runners, crews, influencers and media when they’re most engaged — on site.
Product feedback Brand storytelling
Premium adventure travelers
Trail runners are frequent flyers who seek destinations off the beaten path.
Destination driven High intent
Sustainability values
Trail runners prefer eco-conscious travel, benefiting nature-based destinations like Kaçkar.
Eco mindset Community trust
Where outdoor brands & trail lovers converge
Bring your latest trail, outdoor, and endurance gear — and connect with the people who live for it.

The expo that feels like a journey

This is more than a traditional expo. It’s a curated gathering in the heart of the Kaçkar Mountains — where trail meets tribe. Escape the routine and join an expo where your brand connects directly with the wild.

Open air Curated brands Athlete-first Media-ready

Position your brand where “next gear” is discovered.

Unveil your latest equipment and be seen by runners, influencers, and media from around the world.

World-known athletes will be with us

Brand ambassadors and champions create natural moments for content, testing, and product storytelling.

Philipp Ausserhofer
UTMB Trail Runner • Brand Ambassador • Italy
Athlete presence Content moments
Toni McCann
UTMB Chamonix World Championship 2024 • World Champion • South Africa
Elite exposure Global attention
Beyza Güzel
Turkish Ultra Trail Champion • Türkiye
Local hero Community pull

Part of the UTMB® World Series

By exhibiting here, your brand becomes part of a worldwide UTMB World Series community — powered by world-class standards.

Reserve your m²

A global market: trail running

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Trail runners worldwide across 195 countries
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UTMB World Series attracts 35,000+ participants annually
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40+ global races in the UTMB World Series circuit
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Growth momentum (2022–2024) in UTMB WS events

Trail runners are premium adventure travelers — frequent flyers seeking destinations off the beaten path. Strong sustainability values make Kaçkar a natural match for outdoor and eco-minded brands.

Worldwide community, local impact
Exhibit with confidence: UTMB-level standards + authentic destination experience.

Trade meets trail

At Kaçkar by UTMB, the expo isn’t confined to halls — it breathes in the open air, alongside nature lovers, athletes, adventurers, and global brands.

Not just an expo — a journey into nature
An unforgettable escape from the office awaits. Bring your team, your gear, your story.

What brands can do on site

Launch & unveil new trail / outdoor / endurance gear
Host product trials and collect real feedback from runners
Activate with influencers and media in a premium setting
Build community trust through authentic on-mountain presence
Capture content that looks & feels “world-class”

Make it simple, make it premium.

A long, clean page — no clutter. Each section answers one question: Why here? Who comes? What happens? How much? How to join?

Standard fee

Transparent, simple, and scalable by area. Minimum stand size applies.

Kaçkar by UTMB Expo Area

Minimum 9 m²
100 € + VAT / m²
Standard fee to participate in Kaçkar by UTMB Expo Area: 100 € + VAT per m² (minimum 9 m²).
Open-air brand presence in the heart of the event
Direct engagement with trail runners, crews, influencers & media
Ideal for product unveiling, trials, and storytelling

Contact & quick request

Contact us now, don’t miss this opportunity.

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